TAG Heuer Connected E5 Releasing date: October 8th, 2025

Feanor

Thank you for the info. Unfortunately the actual information may sound optimistic, but in reality it's worrying for Android users; no app store, means no real smartwatch functionality; No Wear OS most likely means no possibility to manage your notifications, like answering from the wrist. No extra apps means that probably the possibility to pay from your wrist is gone. It means no sharing of wellness information with basic wellness apps like Google Fit and by extension to Health Connect that syncs your stats with other wellness apps. You mention that TAG Heuer said that there would be no loss of functionality for Android users, but I am afraid that this translates to "you can still connect the E5 to an Android". However if there is no digital wallet, actionable notifications and app store, there is a huge loss of functionality for Android users. I think the situation is better for iPhone users, not because they will have any additional functionality in comparison to the E4, but because the E4 was already so limited with iPhone. However even for iPhone users, I'm really worried that the loss of a proper OS may mean lack of OS fitness, like animated UX elements, meaningful security updates etc. I hope I'm completely wrong and TAG has managed somehow to cover all basics, but I seriously doubt it.
I owned all four previous generations of the Connected, but it seems that my tenure with the brand comes to a close.

S Sticman

New Balance band.

cassis

Thank you very much for the pictures !

Feanor

Thank you for the info. Unfortunately the actual information may sound optimistic, but in reality it's worrying for Android users; no app store, means no real smartwatch functionality; No Wear OS most likely means no possibility to manage your notifications, like answering from the wrist. No extra apps means that probably the possibility to pay from your wrist is gone. It means no sharing of wellness information with basic wellness apps like Google Fit and by extension to Health Connect that syncs your stats with other wellness apps. You mention that TAG Heuer said that there would be no loss of functionality for Android users, but I am afraid that this translates to "you can still connect the E5 to an Android". However if there is no digital wallet, actionable notifications and app store, there is a huge loss of functionality for Android users. I think the situation is better for iPhone users, not because they will have any additional functionality in comparison to the E4, but because the E4 was already so limited with iPhone. However even for iPhone users, I'm really worried that the loss of a proper OS may mean lack of OS fitness, like animated UX elements, meaningful security updates etc. I hope I'm completely wrong and TAG has managed somehow to cover all basics, but I seriously doubt it.
I owned all four previous generations of the Connected, but it seems that my tenure with the brand comes to a close.

cassis

Thank you very much for the pictures !

So the generalized the E4 42mm incorporated bezel all across the range now...

Do you have a picture of the metal band ?

cassis

To be honest, I have used an Apple Watch since 2016 and never downloaded a single app... The included apps/functions already makes it a smartwatch... + notifications from every single app from the phone...

Gene242

This is why I mention the E5 being strip back in terms of apps...

I didn't mention New balance because I wasn't sure if it was under embargo but since it s out...I think
It seems Tag Heuer is targeting a new audience, positioning itself as a smart watch for professionals, athletes , trainers, health conscious type without the frills (a huge gamble I think)

S Sticman

40 mm will be available in black titanium, FYI. Not just the 45 mm.

Gene242

It seems Tag Heuer is targeting a new audience, positioning itself as a smart watch for professionals, athletes , trainers, health conscious type without the frills (a huge gamble I think)

Feanor

Payment app from the wrist and solid notifications is not "frills" for me, it's basic smartwatch function. For fitness tracking, without the rest of the smartwatch functions, I need a smartband, not a heavy and expensive stainless steel watch. So, for me this is not just a gamble, it's a wrong product. Or a disposable fitness device for Arab oil magnates.

dtf

Isn’t this market already sewn up, and a much lower price point?

Anthony.

Just confirmed that E5 will not have the option to do Mobile payments from watch.

Health metrics can be shared to Apple health and Strava.

No Wallet feature also.

It seems like they are solely focusing on sports and wellness going forward.

cassis

E2 introduced a collab with ALEC MONOPOLY, DUBAI, KINGSMAN... 2025, with NEW BALANCE..... is this a downgrade or something ?

Gene242

I think it has more to do with brand awareness for their new intended audience... It actually makes more sense to partner with an athletic brand(Nike or Adidas might have made more impact but new balance is gaining momentum)

The NB smart watch is limited or special edition(I can't recall) and I think will be sold at new balance stores as well similar to the Kith Heuer.


Who knows maybe Tag Heuer knows what they are doing and their smart watch becomes synonymous with sport.,

I won't call the new E5 a downgrade...I am just not the intended audience but I hope it does well because it literally puts money in my pocket

EmJay

NB is known for its 574 dad's shoe. Its a street brand.

I'm struggling to see a good fit with "avant-garde" at 3K+. Such marketing is out of touch tbh

Compare this:

to this at 1.9K (design and build quality):

And marqs will likely be cheaper.

For the fun cool like NB logo stuff I would rather prefer Swatch Moonswatch at £280.