Snoopy 2025 production issues?

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Update for future readers: Line thinness/thickness is considered in spec. Missing details is something Omega will likely work with customers who are unhappy to address. If this affects you, and you are unhappy, consider contacting a service centre.

Hi, please see the attached photos comparing an older and newer Snoopy dial.

Inspected under a loupe a few things seem to be the case:

  • The zipper is through the “buttons” on Snoopy is completely missing
  • Snoopy has significantly less definition in his paw (though not entirely missing as the original photo I posted to Reddit would suggest)
  • The delineation between Snoopy’s boots is completely missing
  • Overall, Snoopy’s lines seem thinner, as does the “50th Anniversary” text

This watch was purchased at a Japanese AD in 2025. Master Chronometer matches the serial and checks out online. Sharing here for awareness, and ultimately hoping to hear back from Omega on whether this is considered in spec. It would appear to be a somewhat widespread production flaw.

IMG_2258.webp IMG_2267.webp


Note: I’ve removed the Reddit post because it has bad, unrepresentative photos (iPhone AI reconstruction) and that subreddit does not allow edits. I was getting too many irrelevant DMs as a result. All future updates will be isolated to this thread, where I’ve updated the OP with significantly cleaner photos of the subdial variants.
Edited:
 
K
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Omarrye Omarrye
There’s no way that’s not a replica - but who knows.
Replicas aren’t this good. They don’t have correct subdial spacing, pusher protrusion, thickness, accuracy (+2 seconds per day in my case), and in most cases won’t even have a fully working chronograph across all subdials.

So either ADs and OBs are now selling the best replicas ever made, or something is going on with Omega’s production.
Edited:
 
ErichPryde
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If this was die stamped like coins are, I'd almost- ALMOST say that the "lack of clarity" in the images is akin to when a die gets gummed up and results in "filled die error" coins that lack clarity in small details. Looking through the thread, it looks like the snoopy detailing got progressively worse (especially in the zipper detailing) to present.

I don't know how these are made, but if the dial is die struck, one of the dies (assuming there is more than one) may be gunked. or just damaged.

an overview of how it happens in coins:
Generally, missing digits or mint marks on modern coins are due to filled die errors where dirt, grease or debris fills the recesses of a die not allowing the number or mark to strike up. The metal from the blank can’t flow into that area to receive the impression. This problem usually only lasts for one or two coins until the foreign material falls out of the die.
Edited:
 
K
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ErichPryde ErichPryde
If this was die stamped like coins are, I'd almost- ALMOST say that the "lack of clarity" in the images is akin to when a die gets gummed up and results in "filled die error" coins that lack clarity in small details. Looking through the thread, it looks like the snoopy detailing got progressively worse (especially in the zipper detailing) to present.
Gregory Kissling mentions something about a stamping process onto the silver dial in the WatchAdvisor video for the snoopy, and that they cut away the excess blue material after doing so. Maybe one of these was replaced or has just gotten progressively worse, as you say? I’m still surprised this would pass QA in droves. I’ve seen so many of these zipperless Snoopy’s now, and I figure someone in QA would notice this with any amount of examination.
 
ErichPryde
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K kidnamedomega
Gregory Kissling mentions something about a stamping process onto the silver dial in the WatchAdvisor video for the snoopy, and that they cut away the excess blue material after doing so. Maybe one of these was replaced or has just gotten progressively worse, as you say? I’m still surprised this would pass QA in droves. I’ve seen so many of these zipperless Snoopy’s now, and I figure someone in QA would notice this with any amount of examination.

If it's a die, it's also possible that an old die wore out and a new one was made. if there were changes to the hub die for any reason, it could result in this.

I don't know with certainty but I don't know if these dials are made by Omega. if not, they need to get with their maker and fix this.

EDIT: I would personally contact Omega and let them know of the extent of the issue and ask for a new dial if that were my snoopy. This isn't a cool error like the famous 1937 three leg buffalo nickel. Either that, or confirm that the detail is indeed what Omega intended, sometimes they do change details to dials, text font, &c. If it's intentional and you don't like it, I guess the older ones may have more value.
Edited:
 
Ron_W
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This..

ErichPryde ErichPryde
EDIT: I would personally contact Omega and let them know of the extent of the issue
here is a picture from today`s Omega site, if yours doesnt look as good as it take the watch back

omegawebsitesnoopy.webp
 
reverbtime
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Yikes...makes me wonder what other "errors" there are on other Omega models that are yet to be discovered...
 
ErichKeane
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The reddit thread is interesting, it got a bunch of people to look at their watches, and there are QUITE a few people with exactly this problem. The worn-die is a decent theory IMO, I don't see what other production method could both do this, and get worn.
 
Nerazzurro
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K kidnamedomega
Hi, I’m posting something that was also shared on Reddit here:

https://www.reddit.com/r/Watches/comments/1lmpkuy/omega_silver_snoopy_50th_2025_production

Please note that the second image is suffering from heavy iPhone camera artifacting, but inspected under a loupe a few things seem to be the case:

  • The zipper is through the “buttons” on Snoopy is completely missing
  • Snoopy has significantly less definition in his paw (though not entirely missing as the photo would suggest)
  • The delineation between Snoopy’s boots is completely missing
  • Overall, Snoopy’s lines seem thinner, as does the “50th Anniversary” text

This watch was purchased in May at the AD Matsuya Ginza. Master Chronometer matches the serial and checks out online. Sharing here for awareness, and ultimately hoping to hear back from Omega on what’s going by on here. It would appear to be a somewhat widespread production flaw, or less likely, a crazy high quality fake job that has infiltrated the market and snuck into ADs and apparently also Boutiques, as some of the Redditors with these discrepancies say they got theirs at OBs.
People(employees)at Omega are frustrated because the Swatch Group is in BIG trouble so Omega doesn't sell enough or nearly just a few timepieces monthly worldwide. This causes unmotivation throughout the whole production line furthermore Omega is losing brand-recognition and it seems they don't believe that ROLEX is the King with the crown. To cut a long story short, Omega will face hard times to come
 
nicolamilton
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I recall that Snoopy image is first stamped, then covered in white, and finally the result is obtained from a pickling process.
Maybe they didn't uncovered it right?
 
Evitzee
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It looks like Omega's Customer Service email system will be jammed up Monday morning with worried owners. Also a rush of visitors to the OBs waving their 'defective' Snoopys. We don't exactly know how the Snoopy dial is produced, but a stamping process is probably involved and these issues can arise in that process. Everybody will be louping Snoopy today. Will be interesting to see how this plays out and Omega's response. A defect requiring replacement, or an acceptable production tolerance?

Looking at the Reddit photos on my desktop monitor shows a few dials with very poor details, and just a flat looking surface. I wouldn't be happy with some of the examples if they look in person like the pictures show them.
Edited:
 
Nerazzurro
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Nerazzurro Nerazzurro
People(employees)at Omega are frustrated because the Swatch Group is in BIG trouble so Omega doesn't sell enough or nearly just a few timepieces monthly worldwide. This causes unmotivation throughout the whole production line furthermore Omega is losing brand-recognition and it seems they don't believe that ROLEX is the King with the crown. To cut a long story short, Omega will face hard times to come
 
Nerazzurro
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Nerazzurro Nerazzurro
People(employees)at Omega are frustrated because the Swatch Group is in BIG trouble so Omega doesn't sell enough or nearly just a few timepieces monthly worldwide. This causes unmotivation throughout the whole production line furthermore Omega is losing brand-recognition and it seems they don't believe that ROLEX is the King with the crown. To cut a long story short, Omega will face hard times to come
🤔🤔🤔
 
nicolamilton
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Evitzee Evitzee
It looks like Omega's Customer Service email system will be jammed up Monday morning with worried owners. Also a rush of visitors to the OBs waving their 'defective' Snoopys. We don't exactly know how the Snoopy dial is produced, but a stamping process is probably involved and these issues can arise in that process. Everybody will be louping Snoopy today. Will be interesting to see how this plays out and Omega's response. A defect requiring replacement, or an acceptable production tolerance?
The process was explained by CEO during the launch video.
 
Evitzee
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nicolamilton nicolamilton
nicolamilton nicolamilton
The process was explained by CEO during the launch video.
There is an interview with Gregory Kissling, Head of Product Management Omega from 2020, on WatchAdvisor. In it he states that the Snoopy sub-dial is a separate piece (obviously) that is stamped in silver, coated with blue enamel and then machined to remove the blue enamel to show the silver details. So if the stamping does not impart the details on the raw silver dial they will never appear once the blue enamel is machined off. Looks like QC wasn't quite up to snuff, or Omega feels it is within tolerance.
 
ErichPryde
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Evitzee Evitzee
There is an interview with Gregory Kissling, Head of Product Management Omega from 2020, on WatchAdvisor. In it he states that the Snoopy sub-dial is a separate piece (obviously) that is stamped in silver, coated with blue enamel and then machined to remove the blue enamel to show the silver details. So if the stamping does not impart the details on the raw silver dial they will never appear once the blue enamel is machined off. Looks like QC wasn't quite up to snuff, or Omega feels it is within tolerance.

It's "good" to know it's likely a stamping issue. We may never know exactly what happened.
 
P
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If it is a stamping issue does that mean future ones will have the same appearance or the stamp needs to be adjusted and future ones will appear as prior ones did?
 
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