2025 TAG Heuer Connected (E5) - Discussions Thread

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The point being that the market for Connected is unlikely to significantly increase now that it's got a MfI logo. The Android users will likely disappear (so that's 30% of the customer base) but I reckon that the Apple base will increase marginally at best. And then the complaints will start, as a device marketed as MfI simply isn't. Unless TH pull off some sort of masterstroke, the E5 is almost certain to be the last Connected, as their won't be enough sales to justify an E6
But if Tag continued with WearOS, they'd lose 70% of their customers because the latest version doesn't support Apple. They kind of did what they had to do. That's my only point. We'll see what the future holds. Luxury goods are different than mainstream.
 
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Does anyone knows if the deployment buckle of the E3/E4 will work on the E5 rubber straps?
 
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Does anyone knows if the deployment buckle of the E3/E4 will work on the E5 rubber straps?
I will try with the new E5 strap when it will come but I think it works.... the only thing is that the E5 strap comes with an integrated spring handle that makes it easier to fix with the lugs.... the E3/E4 are more complicated to fix.
 
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There is a lot of confusion about Android here. So again:
  • Wear OS was supporting iPhone before, it doesn't anymore since Wear OS 3.5. This is the main reason why TAG Heuer had to move away from Wear OS.
  • Android AOSP can indeed be the OS that TAG Heuer has based TAG Heuer OS on, but this is the core, open source version of Android that has nothing to do with Google Wear OS (well, it does insofar Wear OS is based on Android, but it's a dedicated wearable OS, not just source code). Having something built on AOSP doesn't mean that it supports Google Account; for this you need a complete Google OS that supports Google Services.
Funny thing is that when you go to "settings" / "battery" / "battery usage", it shows "Android System" x%.
 
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Width is the same. But bar is now much closer to the watch. I tried, couldn't get E4 strap working on E5, not enough space.

Thank you for that!
Even there they tricked the customer. Shamefull. Need to buy all new bands.
This watch is just a disappoutment from A-Z
 
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Just got the 45 with rubber strap (do not like the E4/E5 metal band). Really like the look of the watch (even though it is very similar to the E4), there are a few changes :
  • The strap are now fully flushed with the case (like on the E2). This is really nice and comfortable to wear.
  • The lugs have been slightly modified and they have a more brushed stainless steel look with less shiny parts.. much better imho.
  • Even though some watchfaces turn B&W in always mode, they are really bright.... Other watchfaces retains colors in a dim mode but the hands are very visible, hence it does not really look like you are wearing a smartwatch while saving battery life.... Good compromise imho.

Software wise, it is quite responsive (iPhone 13 user here).

There are missing stuff though, but I am sure this will come in future software updates :

  • No weather forcast for the coming days (only coming hours).
  • If there is a calendar app that shows all iPhone's calendar events, there is no Calendar widget nor complication. We should be able to select the next event time in the watchface's complications. This is a MUST !
  • Again, despite my previous tickets for the E4, the alarm clock time is not showing on the "night view" when charging !
  • No Floor count (even though there's an altimeter sensor in the watch).
  • No SPO2 menu ! (I though that was announced).
  • No sleep tracking (but I read this will come year end).
  • No Compass app (can very usefull)

Probably other missing stuff but let's see !

Overall, it is such a great looking smartwatch... I am looking at my Apple Watch 10 standing on my desk thinking I am missing the cellular connection and the fall detection with auto emergency call but hey, I can't blame Tag Heuer for not being my walking nurse... after all, it is a swiss watch company ! 😉
My gosh, how awkward. These features are really like a smartwatch of first generation.
No forecast for next days?? No sleep tracking? Weren't they produly promoting this?
Looks like they were in a hurry to release the watch and maybe some features will follow, in case they sell enough. Painfull!
They are going to loose Android people because they wanted more iOS, but with these poor features I guess most will buy apple-watch...

Hard days for TH
 
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I'm totally disappointed: They really developped their own OS. According helpdesk this mean NO 3rd party-apps. No Google Maps, no calendar and so on. Really? What a strange decision for a traditional watch crafter to now spend millions in the develpment that in the end makes the TH just an expensive version of Garmin.
Sad....
The Garmin MARQ is more expensive than this one -- but worth it.
 
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They don't own their platform with this AOSP either. Google own AOSP - what Tag have committed to do is build out all the stuff that Google would provide (for a fee) and that Apple don't really allow them to build anyway. As for their market, I suspect that globally it's nowhere near as Apple dominated as you might suspect. What we have in the E5 is a Garmin MARQ without the real functionality that Garmin have developed but with Tag branding
Agree. But the MARQ, in any of its various iterations, still looks more luxurious.
 
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And great watchfaces which Garmin does not have at all (I owned a Marq II)... At the end, wearing a "luxury" smartwatch is also about the look, hence the watchface...
Agree. Even if the MARQ2's craftsmanship looks superior, it lacks cool watchfaces -- they are all tool-oriented.
 
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My gosh, how awkward. These features are really like a smartwatch of first generation.
No forecast for next days?? No sleep tracking? Weren't they produly promoting this?
Looks like they were in a hurry to release the watch and maybe some features will follow, in case they sell enough. Painfull!
They are going to loose Android people because they wanted more iOS, but with these poor features I guess most will buy apple-watch...

Hard days for TH
One big problem here is the ridiculousness of the MFI certification; the E5 doesn't win for iPhone any specific functionality that couldn't have with Wear OS. The MFI certification is just marketing blab for "we cannot use Wear OS anymore, so we had to cook something quick and dirty that connects to iPhones".
On a side note, I got Wear OS 6 on my Pixel Watch 2 days ago and I'm so sad that TAG Heuer doesn't use this beautiful OS anymore. Wear OS 6 is really next level wearable OS. The handsome hardware of the Connected would be a perfect match for the fluent, smooth and rich in functionality Wear OS.
Edited:
 
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One big problem here is the ridiculousness of the MFI certification; the E5 doesn't win for iPhone any specific functionality that couldn't have with Wear OS. The MFI certification is just marketing blab for "we cannot use Wear OS anymore, so we had to cook something quick and dirty that connects to iPhones".
On a side note, I got Wear OS 6 on my Pixel Watch 2 days ago and I'm so sad that TAG Heuer doesn't use this beautiful OS anymore. Wear OS 6 is really next level wearable OS. The handsome hardware of the Connected would be a perfect match for the fluent, smooth and rich in functionality Wear OS.
Couldn't they upgrade E4 to OS6... 😉That would be a big present to the E4 people
Edited:
 
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Couldn't they upgrade E4 to OS6... 😉That would be a big present to the E4 people
No, because it would remove iPhone support from the E4. No Wear OS watch supports iPhone past Wear OS 3.2. If it did, then TAG Heuer would use Wear OS also for the E5.

This article is the only accurate one;

https://9to5google.com/2025/10/10/w...uer-made-its-own-android-based-smartwatch-os/

If the article is correct and somehow authorities force Apple to adopt a more open strategy for their products, we may see Google Wear support iPhones again and TAG Heuer return to Wear OS.
 
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No, because it would remove iPhone support from the E4. No Wear OS watch supports iPhone past Wear OS 3.2. If it did, then TAG Heuer would use Wear OS also for the E5.

This article is the only accurate one;

https://9to5google.com/2025/10/10/w...uer-made-its-own-android-based-smartwatch-os/

If the article is correct and somehow authorities force Apple to adopt a more open strategy for their products, we may see Google Wear support iPhones again and TAG Heuer return to Wear OS.
I read the other day, that if you update vom WearOS 3.2 to 4.0 or even 5.0 the iOS support stays the same as on 3.2. LImited like before but funcional. Legacy Support. F.E. Samsung Galaxy Watch 5 being on WearOS 5 and still supports iOS.
But if you start from 0 with OS5 or 6, meaning if E5 would have decided to use 5.0, no iOS support.
 
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I read the other day, that if you update vom WearOS 3.2 to 4.0 or even 5.0 the iOS support stays the same as on 3.2. LImited like before but funcional. Legacy Support. F.E. Samsung Galaxy Watch 5 being on WearOS 5 and still supports iOS.
But if you start from 0 with OS5 or 6, meaning if E5 would have decided to use 5.0, no iOS support
I'm afraid that this is incorrect. I remember clearly that Samsung dropped iPhone support as soon as they moved from Tizen to Wear OS. No Samsung Galaxy Watch on Wear OS ever supported iPhone.

https://9to5google.com/2022/06/28/wear-os-3-iphone/

The article is old and states that Galaxy Watch 4 has never supported iPhones but Wear OS 3 supported iPhones on TAG Heuer and Montblanc. However we know now that these watches are stuck on Wear OS 3.2 and watches with 3.5 and newer like the Galaxys and the Pixels don't support iPhone.
 
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This evening, did a quick 10 min test with the E5 and Apple Watch 10 on both wrists :
-> walking activity.

Results :
    • Speed : similar
    • Distance : similar
    • KCal : similar
    • HR : THC : 100 vs AW10 : 106 avg.
    • Altitude gain : 4 vs 6m
    • Battery drain after 10 min : 2% for the THC and 6% for the AW (but it had cellular connection as my iPhone stayed home).

Pretty good I guess as the AW is the king !
 
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This evening, did a quick 10 min test with the E5 and Apple Watch 10 on both wrists :
-> walking activity.

Results :
    • Speed : similar
    • Distance : similar
    • KCal : similar
    • HR : THC : 100 vs AW10 : 106 avg.
    • Altitude gain : 4 vs 6m
    • Battery drain after 10 min : 2% for the THC and 6% for the AW (but it had cellular connection as my iPhone stayed home).

Pretty good I guess as the AW is the king !
AW is king of functionality and of ugly (although that's subjective). But for sports and fitness, nothing comes close to Garmin -- and if including the MARQ, also of looks (although, again, that's subjective).
 
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This evening, did a quick 10 min test with the E5 and Apple Watch 10 on both wrists :
-> walking activity.

Results :
    • Speed : similar
    • Distance : similar
    • KCal : similar
    • HR : THC : 100 vs AW10 : 106 avg.
    • Altitude gain : 4 vs 6m
    • Battery drain after 10 min : 2% for the THC and 6% for the AW (but it had cellular connection as my iPhone stayed home).

Pretty good I guess as the AW is the king !
The other differentiating factor is the always on. Apple watch has it, E5 does not. For me, that's really important.