2025 TAG Heuer Connected (E5) - Discussions Thread

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Own software of the non software company is the dead end at the beginning. Even Tizen failed. Here there is no chance whatsoever.
 
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And great watchfaces which Garmin does not have at all (I owned a Marq II)... At the end, wearing a "luxury" smartwatch is also about the look, hence the watchface...
Well... it was about time to change the look as this looks like refurbished E3.
 
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So Tag Heuer is launching a new connected watch (E5) with spare bands... Great.... Oh, the price of threse bands are slightly lower than last generation (that's good news ! )... Oh, but wait.... there is no buckle included.... Ok, let's order the 100$€ buckle.... Oh but wait, these are not available online.... Is this a (bad) joke TAG HEUER ?????
So this year, it is better to get a 45mm with silicon strap and get the metal band separately... you save 50€ than if you do it the other round !
 
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WearOS smartwatches (like the Google Pixel Watch, Samsung Galaxy Watch, etc.) can generally be paired with iPhones.
However, functionality is significantly more limited than when used with Android smartphones.
Some features don't work or only work to a limited extent (e.g., app installations, notifications, Google Assistant functions).
So, it's pretty much the same as it is now with its own OS... except for the notifications.
For Android users, E5 is just a nice luxury gadget with the functionality of 15 years ago.
Wear OS watches were able to connect to iPhones until Wear OS 3.2. No Wear OS watch with Wear OS 3.5 and higher can connect to iPhone. All Samsung Watches lost their ability to connect to iPhones since they switched from Tizen to Wear OS and Pixel Watch has never supported iPhones.
Edited:
 
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If the E5 had been based on WearOS, chances are it would have been based on the latest WearOS version, and a similar firmware would have worked on the E4.
Now the E4 will be stuck on 3.2 forever.
This will prove to be a strategic blow to the neck, I bet.
If the E5 had been based on Wear OS, it would have lost its ability to connect to iPhone.
 
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According customer care no third party apps allowed. No Google account either.
That's what they told me 4hrs ago..maybe the guy didn't know any better 😉
There is a lot of confusion about Android here. So again:
  • Wear OS was supporting iPhone before, it doesn't anymore since Wear OS 3.5. This is the main reason why TAG Heuer had to move away from Wear OS.
  • Android AOSP can indeed be the OS that TAG Heuer has based TAG Heuer OS on, but this is the core, open source version of Android that has nothing to do with Google Wear OS (well, it does insofar Wear OS is based on Android, but it's a dedicated wearable OS, not just source code). Having something built on AOSP doesn't mean that it supports Google Account; for this you need a complete Google OS that supports Google Services.
 
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If the E5 had been based on Wear OS, it would have lost its ability to connect to iPhone.
Sad but true...
I remember times, when Google were the open-minded good guys 😬
 
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Sad but true...
I remember times, when Google were the open-minded good guys 😬
But in this case they still are... I'm pretty sure that Google would love to be able to support iPhone and eat some of Apple Watch's market share. The problem is that they supported iOS from 2015 until 2022 and they won zero market share, because of Apple always blocking the ability of Wear OS to play nice with iPhones. The vast majority of iPhone users never showed interest in Wear OS watches, either because of their forced limited functionality, or because of brand loyalty. Maybe the TAG Heuer Connected was an exception, but a luxury smartwatch has almost by definition an extremely limited market share, insignificant to Google. In the end Google cannot support forever a feature that is rendered useless.
Apple is the real villain in this story and they even face lawsuits about their limiting strategy both from the DoJ in the US and the EU.
 
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But in this case they still are... I'm pretty sure that Google would love to be able to support iPhone and eat some of Apple Watch's market share. The problem is that they supported iOS from 2015 until 2022 and they won zero market share, because of Apple always blocking the ability of Wear OS to play nice with iPhones. The vast majority of iPhone users never showed interest in Wear OS watches, either because of their forced limited functionality, or because of brand loyalty. Maybe the TAG Heuer Connected was an exception, but a luxury smartwatch has almost by definition an extremely limited market share, insignificant to Google. In the end Google cannot support forever a feature that is rendered useless.
Apple is the real villain in this story and they even face lawsuits about their limiting strategy both from the DoJ in the US and the EU.
Definitely. Wear OS cannot write any workout/health data to Apple Health. Garmin can and so can Tag.
 
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... As for their market, I suspect that globally it's nowhere near as Apple dominated as you might suspect. .."
"According to TAG Heuer, around 70% of its smartwatch users pair their devices with iPhones." (https://www.macrumors.com/2025/10/08/new-tag-heuer-smartwatches-now-made-for-iphone/).

Looks like my 80% guess was pretty close since there's probably a fair number of Apple users that never bought because of poor iPhone integration. Actually, this 70% is much higher than I would have thought... I was thinking about the potential market, not the actual market.

Anyway, with this stat, it's easy to understand why they did it. Who wants to walk away from 70% of their users?
 
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"According to TAG Heuer, around 70% of its smartwatch users pair their devices with iPhones." (https://www.macrumors.com/2025/10/08/new-tag-heuer-smartwatches-now-made-for-iphone/).

Looks like my 80% guess was pretty close since there's probably a fair number of Apple users that never bought because of poor iPhone integration. Actually, this 70% is much higher than I would have thought... I was thinking about the potential market, not the actual market.

Anyway, with this stat, it's easy to understand why they did it. Who wants to walk away from 70% of their users?
Most Apple users will buy Apple watch. Why? Because that's the only way to get true integration. Apple is a walled garden, and Apple depend on that to get users to buy their complete ecosystem. In the Apple world, Tag users are at best 2nd class citizens (and more realistically 3rd class given the gap in functionality). Inside 6 months this board will be full of E5 users complaining that a device that says "Made for iPhone" doesn't given them "proper" Apple integration
 
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E5 can be a complement, not necessarily a replacement for our current TAG Heuer Connected

As an iPhone and Connected E2 Modular 45 user, I'd never considered purchasing a later TAG Heuer Connected (E3 or E4) because Apple only allows one Wear OS smartwatch to be paired with each iPhone. So, buying an E3 or E4 would mean disconnecting my E2, and I was not going to do that because the E2 Modular 45 is my favorite Connected 😍

But if the E5, with its own OS, allows pairing it to the same iPhone without having to disconnect the E2, I might consider purchasing it as a complement to the E2, not as a replacement.

To that end, and considering that the WatchMaker app can't be installed on the E5, it would be essential for its watch faces to have a fully detailed, full-colour dim mode (at least with that option in the settings, accepting that it would increase battery consumption somewhat).

Digital dials should also be added, as this is truly a digital watch, and not all watch faces should be fake mechanical dials with fake hands.

It would also be essential that the rubber crown cover doesn't fall off, and that the screen/bezel doesn't detach like with the E4 😅

I like the design of the E5 45mm, and the way the straps are integrated, which reminds me of the E2 Modular and the E1 👍🏼

If we consider E5 as a complement to one of the previous TAG Heuer Connected (something that would be the first time for iPhone users), then we can continue to enjoy the WatchMaker app on our current E1, E2 Modular, E3, or E4... and look for a different and complementary aesthetic (different straps, case finish, etc.) on the E5, which offers other features.

By the way, I thought the E5 was going to be equipped with a MicroLED screen… 🤔
 
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My thoughts exactly. I can't see any reviews mentioning this yet.
To that end, and considering that the WatchMaker app can't be installed on the E5, it would be essential for its watch faces to have a fully detailed, full-colour dim mode (at least with that option in the settings, accepting that it would increase battery consumption somewhat).
 
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My thoughts exactly. I can't see any reviews mentioning this yet.
I cannot find anything about AoD in settings. Some faces keep colors in AoD, others go mostly black and white.

Very few options in settings, very simple OS. Back to early days of smartwatches.
I have selected Fahrenheit in settings, weather widget shows Fahrenheit, complication shows Celsius. Tried the watch to track treadmill session, worked well during it (similar to E4), synced session details (duration, steps, calories heart rate) with phone app, then watch crashed and restarted. After restart steps on watch were down to zero, even after an hour of being connected to the phone.

Too soon to talk about battery, but it seems to be better than E4. Screen is beautiful.

 
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If the TAG watchfaces are so great why do so many people seem to invest time in Watchmaker? There's only 2-3 TAG faces that are decent IMHO
Right and even on E5 right now only 2 new series....
On E4 we stuck on same faces since a year...
 
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I cannot find anything about AoD in settings. Some faces keep colors in AoD, others go mostly black and white.

Very few options in settings, very simple OS. Back to early days of smartwatches.
I have selected Fahrenheit in settings, weather widget shows Fahrenheit, complication shows Celsius. Tried the watch to track treadmill session, worked well during it (similar to E4), synced session details (duration, steps, calories heart rate) with phone app, then watch crashed and restarted. After restart steps on watch were down to zero, even after an hour of being connected to the phone.

Too soon to talk about battery, but it seems to be better than E4. Screen is beautiful.

Wow, thanks for this first hand impressions... Not that positive...

What APPs are there? Navi? Email? Calendar? Calculator?
 
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I cannot find anything about AoD in settings. Some faces keep colors in AoD, others go mostly black and white.
Not good news about the watch faces in dim mode then: they are similar than in previous generations, with too minimalist versions in dim mode 😏, but with no option to install WatchMaker to fix it

A Skipper watch face that loses its distinctive tricolor subdial when it switches to dim mode 🤦🏻

Thanks for the info anyway! 👍🏼
 
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Wow, thanks for this first hand impressions... Not that positive...

What APPs are there? Navi? Email? Calendar? Calculator?
Main launcher screen shows sports, wellness, utility, phone, horology.

Under utility it has calendar, weather, flashlight, settings. That's it.

When I got my first smartwatches (who remembers Pebble, Motorola hockey pack first Android watch, Samsung Tizen watches?), I was installing every possible app and every possible face (was one of the first testers of Watchmaker and Facer). Since then I've had every year's version of Samsung watches, few different Huawei, Swiss made LG with physical hands, plus few more) and E4 since 2022. And last few years I haven't used any apps on watches other than calendar, email, messages and wallets (Google wallet or Samsung pay). E5 has calendar, gets email notifications, I can live with it. The main missing app for me is the mobile payment, it's just very convenient to pay with watch in the store or at subway. I like the screen of E5. It has few new faces but all of them can be made in Watchmaker for E4 and earlier versions. I'm not a runner so I cannot appreciate E5 as a running watch.

Love the E4, had no problem in 3 years, still get 20 hours from battery, have all the straps fit it. I just wanted to get the new version, wanted to love E5 too. No love so far, hard to justify purchasing it, at least for me.