TAG Heuer's 2015 range- what do you want to see?

J
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Make a Clear and Steady path for brand identification: 4 Groups: Formula 1 make it entry level again, all quartz and various colors: Aquaracer no change: Autavia create new line, all auto, 200 meters, from sea to ski, same price point as Aquaracer: Carrera: no change, but put Monaco under this group:
 
Calibre11
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J JKGold
Make a Clear and Steady path for brand identification: 4 Groups: Formula 1 make it entry level again, all quartz and various colors: Aquaracer no change: Autavia create new line, all auto, 200 meters, from sea to ski, same price point as Aquaracer: Carrera: no change, but put Monaco under this group:

Agree with you 100% that there needs to be some clear structure brought back to the model range- a logical positioning and model progression. I'd start with some rationalisation (either invest in new Grand Carrera and Link or discontinue). I like the idea of a quartz-only F1...that's what I mean when I say a logical positioning. The new F1 automatics are nice, but how are they positioned versus the Aquaracer automatics?
 
dsio
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J JKGold
Make a Clear and Steady path for brand identification: 4 Groups: Formula 1 make it entry level again, all quartz and various colors: Aquaracer no change: Autavia create new line, all auto, 200 meters, from sea to ski, same price point as Aquaracer: Carrera: no change, but put Monaco under this group:
Agreed on that, and get rid of the Link or turn it into a modern S/EL 😀 Golf isn't cool
 
Hubert
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+1 on bringing back the Autavia. I would love to see a CY2110 re-issue of the classic Siffert Autavia with a Heuer logo.
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