Omega USA Price Increase - October 2025

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My local Omega Boutique reached out and informed me that prices will be going up on October 1st. The increase will range from 7% to 16% depending on the model and materials.

Has anyone else heard anything similar? This was expected since the 39% tariff was imposed on Swiss exports to the US.
 
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I had a note from the Bvlgari boutique in Houston last week (they helped me with an Octo Finissimo in the past) letting me know there is a 10-15% increase coming around October. Tariffs are part of it, along with inflation and exchange rates.

They have to be careful with increases due to the 39%, I predict that rate will eventually be rolled back so they don't want to increase their prices solely due to that. 10-15% is a hedge.
 
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Has anyone else heard anything similar?

Yes. Longines and Hamilton too (Swatch group.) I was told they don't plan to roll back increases, regardless the result of tariffs. Bell and Ross. Rolex probably.
 
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10 -15% increase is a big one and I think it will disrupt both the swiss watch industry and the prices in scondary market globally
 
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There will be a spike in the purchasing activities due to upcoming price increases. That's why they are pre-announcing these hikes.
 
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Has anyone else heard anything similar?
I was told about the inrease 2 weeks ago but they did not know the %. Now we know. 🙁
 
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New prices are up in the U.S. as of today:

  • The white SMP went up to $9,100 from $8,500
  • Speedmaster Pilot went up to $10,700 from $10,000
  • Ed White did not change at $16,200 (it went up to $17,300 according to @bsowers34)

Those were the only three I was following. I'm not sure if any model went up by 16% as the OP's OB said.
Edited:
 
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New prices are up in the U.S. as of today:

  • The white SMP went up to $9,100 from $8,500
  • Speedmaster Pilot went up to $10,700 from $10,000
  • Ed White did not change at $16,200

Those were the only three I was following. I'm not sure if any model went up by 16% as the OP's OB said.
Yes, the Ed White did go up to 17,300. Snoopy up 300, but 1000 more than mine was in February.
 
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Yes, the Ed White did go up to 17,300. Snoopy up 300, but 1000 more than mine was in February.
Thanks. I guess the Omega site does not show the new price for the ed white yet.
 
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Yes, the Ed White did go up to 17,300. Snoopy up 300, but 1000 more than mine was in February.
Snoopy went up from $11,200 to $11,900 excluding tax.
 
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Snoopy went up from $11,200 to $11,900 excluding tax.
Yeah, I thought it was 11600 before, I was thinking of the 10600 it was last year. Very glad mine came early in the year.
 
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Into ouch territory when I add 9.25% sales tax.
With my local sales tax (8.25%) the new price is just what I paid for my Ed White back in March of 2022 from a European pusher here on OF. Inflation and lousy exchange rate is most of it. I don't think tariffs have really hit yet, they are holding back hoping mitigation will eventually come.

Looks like price increases are coming from many brands, Cartier went up 6% last Wednesday.
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Apollo 8 Dark Side.....yesterday 15,000USD. Today 16,100.00USD. Glad I bought one yesterday 😎
 
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Snoopy went up from $11,200 to $11,900 excluding tax.
IIRC Snoopy was $9,600 when it hit the market in 2020, now it is $11,900, a 24% increase in five years (4.4% a year). That's right in line with US inflation over the past five years. It is what it is.
 
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Apollo 8 Dark Side.....yesterday 15,000USD. Today 16,100.00USD. Glad I bought one yesterday 😎
Glad I bought the original version in 2019 when it was $9,750. ::psy::

On a side note I've got a strap coming from Genteel_Handmade for my Apollo 8, Customs in Memphis says they need material breakdown. It's Horween calf with goat lining and coming from EU, but I guess duty and fees will be coming, it's only $159, but another annoyance. I've ordered over a dozen custom straps from George and never had to pay duty, but times have changed, hopefully temporary.
 
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The only one I was paying any attention to was the heritage 300. I THINK it went up $300 and $400 (7300/7600 to 7600/8000). Summer blue was either 7900 or 8000 already, so it is now at 8300.

So not too bad!
 
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Zero sales tax in Oregon. Zero tax on zero available watches means zero savings.

It's the regular Moonwatches and Seamasters that are sad. They are priced out of reach for many new watch owners. If memory is right, in 2018, a hesalite on bracelet was about $5200, and offered a discount of 20% by different shops around the holidays (i got mine new even less). I never thought they'd go up so much so soon. But I didn't expect a lot of things.

Longines and Hamilton and Tissot also. Longines up about 8%. They are supposed to be great value for a nice build. The build is the same but they're pushing into competitors territory.

As someone previously discussed, because the companies don't want arbitrage, the prices rise across the world to offset the US price increase due to tariffs. If the tariffs drop as they are expected (due to being ruled illegal or due to a settlement), the price increases will remain. The brands could decide to lower the wholesale cost for countries outside the US, which would keep the same retail price worldwide, but that might incentivise discounts in those markets. Who knows? But these are likely here to stay and must be due to tariffs. Hopefully the brands raised the prices enough to cover the US tariffs and we won't see another rise for awhile.
 
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Glad I bought the original version in 2019 when it was $9,750. ::psy::
Gen2 Apollo 8 is Master Chronometer movement and cheesy/cool Saturn 5 second hand. And only 5k (now 6k) more. ::facepalm1::