Omega smartening up on March 26th?

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YY77
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Omega Insta reel has this announcement, a possible introduction of a smart watch?

63c0305f1eea7edf2d867a07f9d779d9a69c0432_2_243x500.jpeg
 
STANDY
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verb
  1. apply a sample of (paint, makeup, etc.) to a surface or one's skin to test or demonstrate the colour.
    "I got the polishes yesterday, and I've swatched them all"
 
jjjones
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a quartz swatch watch that looks like a speedy and an omega watch that looks like a swatch
 
Butik
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Colleague of mine says, that this is also the date when at least in Europe we change all watches, precisely - the time on them, 1 hour ahead 😉
 
YY77
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DLST is actually on March 27th EST.
 
Butik
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YY77 YY77
DLST is actually on March 27th EST.

Technically you got the point...
 
stonestone
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Butik Butik
There is also an ad opposite way on Swatch profile:
Before I saw this, I thought maybe Swatch Group might be changing its name to the Omega Group.
 
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Swatch Speedmaster ::psy::
 
abrod520
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Watches & Wonders opens on March 30th, maybe some sort of pre-show reveal?

Either way, I can't imagine any tie-up between Omega and Swatch models would be something I'd be interested in, in the least...
 
Butik
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abrod520 abrod520
Watches & Wonders opens on March 30th, maybe some sort of pre-show reveal?

Either way, I can't imagine any tie-up between Omega and Swatch models would be something I'd be interested in, in the least...

Swatch Group does not take part in W&W, so could be a parallel show-up, definietly they will not reveal anything at W&W, but maybe during.
 
PandaSPUR
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stonestone stonestone
Before I saw this, I thought maybe Swatch Group might be changing its name to the Omega Group.

This was also my first thought. That or an Omega smart watch.

Not sure what to think if both brands have the same teaser. What would an Omega x Swatch collab look like... and why...?
 
YY77
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I interista66
If Omega really want to make a move like this, launching a smart watch, they're going to ruin Omega's reputation I hope that this announcement is just a bad joke otherwise they intend to become the Tag Heuer of swatch group, really stupid move, please Omega, hands off this bullshit, take an example to Zenith, they produce MECHANICAL Watches ONLY.I can't believe Omega is doing this,if it's true, bad, very bad news
My post was before I sauw Swatch has the same ad running mentioning Omega so likely a collab instead of a smart watch.
 
PandaSPUR
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I interista66
If Omega really want to make a move like this, launching a smart watch, they're going to ruin Omega's reputation I hope that this announcement is just a bad joke otherwise they intend to become the Tag Heuer of swatch group, really stupid move, please Omega, hands off this bullshit, take an example to Zenith, they produce MECHANICAL Watches ONLY.I can't believe Omega is doing this,if it's true, bad, very bad news

I don't think it would hurt Omega's reputation, it might just end up being a flop.

Hublot and LV also make smart watches, so three LVMH companies doing that. I also dont think Hublot's reputation got tarnished by the smart watch... Tag has its own reasons for failure.

Makes sense that Swatch group wouldnt want to ignore that market.
 
pdxleaf
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Some sort of digi-analog mesh up? Omega makes the motion works and Swatch group makes the digital components?

Not really digging the branding. But I'm not 20, er...30, er... 40, er...50, (that's far enough) so not the right demographic.

Wonder if it'll have the Omega logo in the middle of the crystal? (Just saying that is making my skin crawl...)
 
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