They are comically undervalued today! I see some incredible vintage Heuer propositions on the market. We’re not going to step in and push the markets artificially, they should be self-supporting. But we do all we can to improve people’s confidence in buying vintage Heuer. I strongly believe that their value should be comparable to that of vintage Daytonas or Speedmasters.
Two down, one to go.
Just watched the interview in the heritage thread. loved it, the passion is real.
New book about the TAG Heuer Carrera, by Nicholas Biebuyck, to be released at the end of August 2023 (348 pages). It looks interesting 👍
On UK Amazon, the book seems to be called "Tag Heuer Carrera: The Race Never Stops" and is £70 pre-order. Release date 9th November 2023.
I have pre-ordered.
Is this the new TAG Heuer Carrera book we've been hearing about for the 60th Anniversary?
I was expecting something similar to the past Carrera, Autavia, and Monaco books that were available via TH Boutiques.
I think the book by Nicholas is a different book.. although it’s written 'Editions de La Martiniere” on both covers 😕
The one called “The Race Never Stops” (attached pictures from one that was announced at eBay, and sold today) seems a promotional book by TAG Heuer similar to the past Carrera, Autavia, and Monaco books (those were not sold by Amazon)
Maybe they are two versions of the same book: one with the red cover and TAG Heuer logos as a promotional gift for TH customers, and another version (with a different cover) to be sold as a normal book
I just saw that too. This is confusing, they both have the same name. On the Amazon US website, it shows the publisher as being La Martiniere/Abrams. The image shared by Albert has the same publisher too, La Martiniere, but no Abrams.
Could be. Or the image above is just a placeholder and the real book looks like the red cover version.
But the red cover book doesn’t seem a 340 pages book at all 😕 (the previous Carrera has 280 pages and it’s at least two times wider)
Good point.
Also, the image on Amazon says "The Beating Heart of Racing". I do find it odd that Nicholas would choose a Bamford looking image of the Carrera though, rather than a Heritage piece, for the cover. The image even has modern style pushers and TAG Heuer shield.
