The thing is, it's not spending money, it's putting it into a good quality watch they don't loose money really, as long as you buy right. I usually research as much as I can to buy a watch, when it's in my hands and have owed it a while you become an expert on not only "that watch" but an expert buyer and one learns to filter out all the "flim flam" that goes with buying.. It's sometimes good to get the experience wrong, like buying a duffer or over paying.... as one never learns by getting things right all the time.