gbesq
·I know, I know. It has been done 1,000 times. That being said, I’d have to say that this is the best discussion about Omega and Rolex that I’ve seen. What do you think?

Certainly not as the watches themselves, but the Rolex brand that it has built is another matter.
Oh, yes. I agree. The messaging has worked wonders. Wilsdorf is laughing from the great AD in the sky. Or, given the recent rumours of his, ahem, political allegiences 80 some years ago, he may be somewhere warmer. 😉
Thanks for sharing this, @gbesq. I really enjoyed this installment of the Omega-Rolex Rumble in the Jungle.
For me, there's never been any question: Omega. Of course, I appreciate the Crown and all of it's history, profile, and as I've remarked a few times, I'd love my older brother's long-ago-pawned 1665 SD from the late 1970's. But the bullshit scarcity hype machine Rolex has created - no, perfected - has birthed something I personally detest: the race to purchase status at any cost. Buying less desirable models to pass Rolex's face ID conditions is beyond ridiculous. Laughable, really.
As outlined in the video (and, indeed, given my own experience), the buying journey an Omega owner enjoys is excellent. No gamesmanship, no waitlisting, no hoop jumping or lion taming foolishness. And sure, no I GOT THE CALL! interweb threads (that alone presupposes having to genuflect at The Crown's rarified alter). Feh. At Omega, you are welcomed as a customer and, if in stock, the watch leaves the AD/OB on your wrist that day. That's my kind of investment: investing in a great story. And wonderful stories are what good marketing is all about.
I’m sorry, but that video is garbage. At one point the narrator is discussing the Aqua Terra while the video shows a 300m diver and the caption labels it a “Speedmaster.” The mispronunciations are an obvious tell that the narration is not human but text-to-speech synthesis, and the frequent factual errors suggest that it was entirely created by a large language model. It clearly violates YouTube’s latest guidelines regarding artificial content, and if I weren’t so lazy, I’d report it so they would take it down.
“As to the question posed by the title, I’ll leave that for others to debate.
Omega has an impressive history, and made a lot of watches from the 1940s-1970s. Staying alive through the quartz crisis destroyed them, in my view. Modern Omega seems to be entirely "moon landing" + "James Bond." Boring and old and stupid. The only Omega watches I'd wear are occasional vintage reissues. The Aqua Terra is just hideous, IMO, looks like something you'd buy for at Macy's. The modern Constellation makes me gag. There also seem to be pervasive questions about QC.
Yes, Rolex is overhyped and conservative and their current models are less appealing than vintage IMO, but they make a whole range of watches that appeal to buyers. Not just Daytona and Sub, but GMT Master, Explorer, DJ, Milgauss, etc. I prefer vintage, but there are several modern Rolex models I'd happily own.
I don't think the two brands are really comparable, they're not competing on the same playing field, TBH. And the modern Rolex "scarcity" is understandably frustrating. But I'm even more disappointed with Omega.
I appreciate the variety of design-notes and creativity/willingness to be different with Omega, and find them to create more interesting things that I end up liking more than Rolex.
I actually choose Omega in both cases, the 300m is, IMO, a better diver watch. The bezel on the sub sticks out too much and feels 'fragile'/likely to get bumped around in my 'diver watch' situations, and the low-profile bezel that is harder to turn accidentially is better on the 300m. BUT I definitely get folks liking the sub.
I think Rolex does the day/date and gold datejust better than Omega's variants (though the AT date is better in non-gold).
The ONE I think Rolex is heads and tails better is GMT watches. I have 2 GMT watches (BLRO ceramic GMT Master, Polar Expl 2, though JUST got rid of my BLNR).
As far as Chronos, I agree with you too, the Daytona honestly does very little for me. I'm more tempted by a Navitimer/El Primero than a Daytona.
That said, I'm a touch biased as a Speedy addict (#6 should be arriving tomorrow, traded my BLNR for it).
In the end, it is preference all the way down. I'm just fortunate my primary preference doesn't result in me having to suck up to a sales guy for 3 years before I can buy a watch.
I wonder how many collectors who have both Rolex and Omega watches are participating in this thread. I own 8 Rolex watches, and 12 Omegas. Which is better? That is a discussion I prefer to avoid. To me, there is no answer. I will say I have done quite well selling Rolex watches over the years. Haven’t tried that with Omegas.