"If TAG Heuer released a Connected watch in the Monaco case, I’d buy it tomorrow."

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Why Monaco Connected makes sense​


  • Design legacy: Among all Tag Heuer shapes, Monaco has the strongest visual identity.
  • Differentiation: No other major brand is offering a square luxury smartwatch with this level of history.
  • Collector appeal: Many Monaco lovers already own mechanical versions - a smart Monaco would be a companion piece, not a replacement.
 
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No! Makes no sense. (a) There is zero collector appeal with any smart watches. They’ll be paperweights in <10 years. (b) would just derail efforts on the current (round) connect OS software to some extent.

You want square, get an Watch LOL