How Luxury Watch Brands Position Themselves To Win Your Favor

Fratellowatches:
https://www.fratellowatches.com/bra...brands-position-themselves-to-win-your-favor/
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Subtitle should have been "Not all heritage is treated equal". Proof of this is the way Longines' heritage is treated within the SWATCH Group, Longines has lots of aviation & spaceflight history, but that's the domain of Omega within the Group.
A good trend is the fact several brands started to focus on well-documented books describing their history & heritage in full detail (e.g. Jaeger-LeCoultre Collectibles). Some of these books in cooperation with seasoned collectors!
If You ask me, just in time as AI-generated text & photographs start to pop up everywhere !

This one seemed a particularly good way to grab ones interest, it certainly grabbed mine https://omegaforums.net/threads/glashutte-the-collection-catalog.179441/

I indirectly suggested to longines to put lumen on the seconds hand of the legend diver. It seems they listened to me 👍

Great to see some amazing & well-documented books:
The Polerouter
ENICAR - Time for a change
Jaeger-LeCoultre The Collectibles
Glashütte Original - The Collection
Breitling - Watch in Space !
etc...