Fear And Loathing In Le Locle

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(credit to MMMD for the inspiration for the title) I recently had a short teaching gig in Old Yurp, and it being not far from one of my favorite watch cities, decided to take a day to check out a rarity I've had my eye on.

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Munich is an epicenter of the vintage watch trade. In addition to its watch fairs (which were not on when I was there), it has a number of vintage watch dealers. The holy of holies is here...

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...where no less than 4 dealers operate within about 100 yards of one another

I was not there to browse haphazardly. My objective was a rare gold Primero reference, the G 383. For a watch that was produced in only 200 specimens, a surprising number (4) have passed through Munich in the past 2- 3 years. Two were on offer simultaneously in fact. One was acquired by another collector the week before I arrived. Fortunately, it was not my first choice. The other was still there and the nice dealer was kind enough to put it on hold a few days in advance.

The G 383 is also known as the Poker Chip Primero, for self evident reason.

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The dial provides rather convincing evidence that psychoactive drugs had reached LeLocle by 1969.

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This was not a watch I wanted to acquire on the basis of photos, for the simple reason that I wasn't sure I would like it. It's a jarring, disorienting design the first time you see it. I don't know of anything quite like it in the repertoire of Swiss watch design, and it is certainly not like its sister Primeros. But it is seriously beautiful in person, a feast of detail that is unexpectedly coherent in its final form.

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It is housed in a 40mm case - amazing enough on its own - in substantial gold with a hidden crown and underslung lugs, which it shares with a sister reference, the G 382.

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The relumed hands are unfortunate, but the watch - while certainly with signs of use - was otherwise is in extremely good shape. No one has mucked about with polishing the case (I had my G 382 on the wrist for a side by side comparison), the dial is free of the small chips and flakes that often appear around its circumference, and the steel hour markers are undisturbed.

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Inside, a 31J Primero - an excellent-enough movement in its standard configuration.

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The aspect that sealed the deal was this entirely consistent gonzo touch

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Yessir, it was on a real vintage chicken strap!
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Here it is with its sister reference, the G 382. (admit it, the chicken strap works)

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Pretty scenery on the hop home
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Yeah but did you get any cool souvenirs like some lederhosen or one of those funny hats with the feather 👍
 
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Lou, do you remember ? 😉

Very well. You were right about the hour markers - that is clear to me now.
 
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Great score! Most watches only give you that subtle 'T' after the "SWISS MADE," but on this baby the whole dial is a radiation warning sign. 😉
But seriously, while some manufactures are commemorating boring stuff like a moon landing, Zenith is saying "Hey, what about Woodstock? Apollo 11 isn't the only trip that happened in 1969, baby. Time to put a little psychedelia into the mix." Love it. Certainly the most outlandish Zenith of the pre-Nataf era, but still oozing class. This one is making its way closer to my short list.
 
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By the way, does this mean you've closed out the early Primeros and are finally going to give someone else a chance? 😀
 
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By the way, does this mean you've closed out the early Primeros and are finally going to give someone else a chance? 😀

It appears there's more than one person curious about that. 😉
 
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'Gonzo' - Thompson would be proud - "You took too much man, too much, too much...” - a feast for the eyes and lots of eclectic interest in this one Lou, well worth the trip I'd say. 😉
Andy
 
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By the way, does this mean you've closed out the early Primeros and are finally going to give someone else a chance? 😀

Well, I think there are many who haven't waited for any permission from me! For the record, I still seek a G 581 - and then there will remain only the super rare references.
 
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Awesome find, pictures and post, congratulations Lou !
 
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Travelling + watches, always a winning combo. Awesome thread Lou 😀
 
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Well, I think there are many who haven't waited for any permission from me! For the record, I still seek a G 581 - and then there will remain only the super rare references.
All other references are now on my wishlist except for the G581.
 
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Just one question...how do you read it?

My eyes hurt! 😉

Seriously, that is one very nice EP chrono.
gatorcpa
 
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Well done. May I be so brave as to ask what sort of money this would be worth? 💰