SpeedyPhill
·Since the new millennium quasi all watch brands turned to "luxury" releases to "please" the public, prices going berserk, but do today's watch brands (executives, design teams,...) really know (care) what their target audience want/like ?
Seeing all the fashionable colors it seems they forgot the basic knowledge that " Fashion Fades but Style remains Eternal" 🙄
IMHO the issue lays even deeper as many toolwatches turned into bling bling items and some brands don't even have their most important watches available (e.g. an all-black Breitling Navitimer chronograph or a black dial big Crown Omega Seamaster)
I believe most watch fans are into simple legible functional watches, which moreover in some brands besides telling time, also tell history.
The Omega Speedmaster is the best example how prices have risen ridiculously, not even adding an extra practical "60 seconds" or "pulsometer" bezel in their large box.Longines has an amazing aviation heritage with pieces worn by the most record-setting pilots, male & female alike but it looks like Swatch has other ideas with the brand. Not even going deeper about the bling in IWC, Rolex and to name a few...
It looks like the German brand Hanhart was the only make truly listening to its fan base by re-introducing the 417 ES chronograph with flyback, red pusher and legible black dial, the whole package made available at the resonable price of Euro 2500.00... on average six times cheaper than all the other "toolwatch" brands.
This pilot watch might become the first brand new watch I'v bought in three decades time...
What do You think?
☕...
Another topic:
Seeing all the fashionable colors it seems they forgot the basic knowledge that " Fashion Fades but Style remains Eternal" 🙄
IMHO the issue lays even deeper as many toolwatches turned into bling bling items and some brands don't even have their most important watches available (e.g. an all-black Breitling Navitimer chronograph or a black dial big Crown Omega Seamaster)
I believe most watch fans are into simple legible functional watches, which moreover in some brands besides telling time, also tell history.
The Omega Speedmaster is the best example how prices have risen ridiculously, not even adding an extra practical "60 seconds" or "pulsometer" bezel in their large box.Longines has an amazing aviation heritage with pieces worn by the most record-setting pilots, male & female alike but it looks like Swatch has other ideas with the brand. Not even going deeper about the bling in IWC, Rolex and to name a few...
It looks like the German brand Hanhart was the only make truly listening to its fan base by re-introducing the 417 ES chronograph with flyback, red pusher and legible black dial, the whole package made available at the resonable price of Euro 2500.00... on average six times cheaper than all the other "toolwatch" brands.
This pilot watch might become the first brand new watch I'v bought in three decades time...
What do You think?
☕...
Another topic:
https://omegaforums.net/threads/how-luxury-watch-brands-position-themselves-to-win-your-favor.179954/
SpeedyPhill ·
Thread 'How Luxury Watch Brands Position Themselves To Win Your Favor' ·
Fratellowatches:
https://www.fratellowatches.com/bra...brands-position-themselves-to-win-your-favor/
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Subtitle should have been "Not all heritage is treated...
https://www.fratellowatches.com/bra...brands-position-themselves-to-win-your-favor/
.
Subtitle should have been "Not all heritage is treated...
