Nah, not hard for me to believe that. True classics transcend fads, trends, and time itself. The 50's and 60's were the golden age of watchmaking and offered quite a few models that seemingly will always be desired. Like the Porsche 911, the basic design of the standard Reverso, Speedmaster, Sub, Fifty Fathoms, DateJust, and quite a few other iconic watches have been popular for decades.