I've never fully studied or appreciated the watches in the late 30's catalog that is reproduced at the back of the Sala book. I'm not including the full catalog here, as I don't want to undercut anyone getting the book, but man, look at some of these !!!
Are there any pictures of monopushers in this book? I am thinking of buying one but it's hard to compare with originals.
The beautiful hard facets of this style case, the lugs especially, would be so well suited to casting in hard-wearing steel. And yet we only ever seem to see these cases in yellow gold. I wonder then why we haven't seen a 40s Jeanneret case in steel (so far) from UG, Zenith etc? Maybe the manufacturer simply offered this style in one metal only? Maybe these special cases were designed purely to make a little gold go further during the war and have the watch still look impressive on the wrist?
I tend to think if they existed in steel we would have seen one by now, on the other hand, anything is possible
I am reorganising my modest UG archive here this morning and rediscovered the catalogue below. It was launched across Switzerland in the winter of 1942, presumably to drum up some orders for Christmas delivery and beyond.
Anyway, it appears to support the idea that the distinctive 40s Henri Jeanneret case with the faceted/lapidated/angular lugs discussed in this thread, and elsewhere on OF, was offered by Universal Geneve in gold only. This admittedly niche question has interested me for some time and it鈥檚 ironic that the answer was, as is usually the case with UG, under my nose the entire time.
I've never fully studied or appreciated the watches in the late 30's catalog that is reproduced at the back of the Sala book. I'm not including the full catalog here, as I don't want to undercut anyone getting the book, but man, look at some of these !!!